I am a mum of a 9-month baby boy Shuen, and a self-confessed data junckie, who is obsessed on data collection and crunching. As I was getting close to the return-to-work date, so was I being increasingly anxious that my baby boy still couldn’t sleep through by 7 months. This means that I won’t have my beauty, or rather, sanity-sleep that I have been longing for since late pregnancy.
My hubby and I are not believers of crying-it-out (CIO) sleep training method. So, we are determined to try everything we can to fix this before resorting to CIO training. We started with ruling out the common reasons that were brought to our attention: feeding the baby nice and full during the day; controlling the room temperature; no nappy-changing during the night etc, etc… But Shuen just didn’t sleep through, well, regularly I mean.
Some has suggested that we shouldn’t allow baby sleeping too much during the day. And others suggested baby shouldn’t be allowed a nap after 4pm, otherwise, they don’t sleep through the night. What puzzles me most were whether the length of day naps and timing of the last nap do take their tolls in Shuen’s case, as babies are so different. Afterall, things affect one baby might not affect another.
If fact, it’s not hard to answer these questions with a simple linear regression and correlation analysis. So, determined to get my beauty/sanity sleep back, I set out to note down length and timing for Shuen’s night sleep and day naps in 24 hours on a daily basis over a period of 41 days (*small base, caution!).
And here is my conclusion:
1. Shuen has slept-through only 37% of all 41 nights in this research period. Better than I thought, but not good enough.
2. With R-square of 0.12, there is obviously no correlation between the length of Shuen’s day nap and night sleep quality.
3. The table below shows that sleep-through rate is 4 percentage points higher on the days with late naps* than the days without. Evidently, Shuen’s late day naps also have no impact on whether he sleeps through or not.
It’s because they are selling a concept on top of the phones!!
Nice blog and honest impartial argument. And I agree that tracking data can’t be viewed as the sole tool set that solves all brand health problem. This is why we always recommend an integrated approach in our tracking studies by linking tracking data in our econometrics model and triangulate the data with our other tool sets at our finger tips.
#brand #research #tracking #in
In terms of what people care about keeping private online, I am surprised that only half of the people mentioned ‘internet browsing history’. This means, half of the people don’t care keeping it private at all.
#online #marketing #ad #in #media
Here’s a little snippet, see this article for more
Love the show and this poster! Bring the new season on!
Asking the right question is much harder than finding the answer.
'Offering consumers deals that matching their taste'? Aren't they doing it already online everywhere? I am bombarded by ads about baby products way before baby was born!
#digital #advertising #marketing #in