Curious Mind

Media market and consumer insight professional @ Mediacom London

Photo reblogged from Emergent Futures Tumblelog

Search engine is far more influencial on online purchase than social networks. However, what if the combination of both search engine and social endorcement elements like the forthcoming Google +1 button?!

#shopping #online #search #recommendations

futuramb:

(via CHART OF THE DAY: Facebook Has Little Effect On What You Buy Online)

According to a Goldman Sachs survey, social sites have very little influence over online shopping decisions. Search engines, and recommendation engines have a much greater influence.
As long as Google has influence over shopping habits, it will continue to pull in big ad dollars. Advertisers tend to want to advertise where there’s a chance a purchasing decision can be influenced.
However, in the not too distant future Facebook could become an e-commerce juggernaut with more influence over online shopping. If and when that happens, Google should be really worried.
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  Rafer sez: I’d love to see the list of “non-social” recommendation sites.
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  This chart is a lie. End of story.
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  It’s not Facebook that influences people’s buying habits, it’s other people. Effective communication is the pathway,...
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  Search engine is far more influencial on online purchase than social networks. However, what if the combination of both...
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  Facebook often has the silliest examples of things I would want (probably because, as noted, I use my FB as a tool to...
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31. This was featured in #Tech
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